OP2B Reinforces mission with strategic leadership appointments amid Europe’s agricultural turning point

OP2B strengthens its leadership with the appointment of Jan Derck van Karnebeek (CEO, Royal FrieslandCampina) and Ewan Andrew (President, Global Supply & Chief Sustainability Officer, Diageo) as Co-Chairs. Their expertise will drive regenerative agriculture, support European farmers, and influence CAP reforms, advancing OP2B’s mission to transform 40M hectares by 2030.

Driving business accountability for nature action along the value chain

Drawing on the experience of a working group of 24 companies active in these value chains, the piece explores the difficulties related to measurement and place-based target setting.