Press release: OP2B and EIT Food collaborate on a farmer-centered regional finance pilot for scaling regenerative agriculture across Europe 

WBCSD-OP2B and EIT Food have signed a collaboration agreement to implement a blended finance model for large-scale regenerative agriculture transitions in the East of England, while preparing the conditions for its replication and adaptation across other regions in Europe. 

OP2B Reinforces mission with strategic leadership appointments amid Europe’s agricultural turning point

OP2B strengthens its leadership with the appointment of Jan Derck van Karnebeek (CEO, Royal FrieslandCampina) and Ewan Andrew (President, Global Supply & Chief Sustainability Officer, Diageo) as Co-Chairs. Their expertise will drive regenerative agriculture, support European farmers, and influence CAP reforms, advancing OP2B’s mission to transform 40M hectares by 2030.