Food Reform for Sustainability and Health (FReSH)

The FReSH project drives food system transformation by developing the solutions that support healthy people on a healthy planet. We take a “fork to farm” approach, starting with the dietary shifts that are required for everybody to eat well, responsibly and within Planetary boundaries. We develop, implement and scale transformative business solutions aligned with science-based targets.

    The challenge

    Food plays a vital economic and cultural role in every society. However, the processes by which societies grow, manufacture, transport, consume and dispose of food are also driving global nutritional, environmental and socioeconomic challenges. It contributes to approximately one-quarter of greenhouse gas (GHG) emissions, three-quarters of biodiversity loss, and is a leading cause of non-communicable disease adding to societal cost burdens through health care, stunting and malnutrition.  While many short-term solutions already exist and simply require scaling, a long-term plan for food reform is essential to creating healthy, enjoyable food for all, produced responsibly within planetary boundaries by 2030.

    The business case

    By growing, trading, processing, manufacturing, preparing, selling, and marketing food to people all over the world, business is central to our global food systems. Food value chain companies and others have a critical role to play in driving positive food system transformation and provide healthy diets to all. New business models are needed to ensure all players along the food value chains align their efforts to ensure everyone has access to nutritious and affordable food, that food is consumed sustainably, and the production of products does not contribute to the rapid degradation of nature and the loss of biodiversity and ecosystem services.

    The solution

    FReSH is a unique coalition of leading companies across the value chain and beyond, which are collaborating on a pre-competitive to support healthy people on a healthy planet. We are the leading global business initiative developing ambitious, action-oriented solutions delivering healthy and sustainable diets to all, produced responsibly and within Planetary boundaries. ​

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