Policy Advocacy and Member Mobilization (PAMM)

Introduction

Policy & Advocacy at WBCSD empowers members to foster coherent, forward-looking policy engagement that supports their goals.

WBCSD provides members with timely intelligence and strategic insights, amplifying the voice of business and enabling collective action around major policy moments, through targeted public-private collaboration, and in members’ own direct and indirect policy engagement.

The
Challenge

Transition pathways to achieve climate, nature and equity goals are becoming clearer. Businesses and governments are recognizing their dependencies on each other to achieve the transition towards a more competitive, resilient and sustainable global economy.

Businesses need clear policies that create opportunities to catalyze long-term planning and investment in the development and scaling of new solutions. This can include regulations, subsidies, public procurement and carbon pricing. Governments need support from the private sector to implement policies and to invest in mitigation and adaptation.

However, most businesses and governments are not yet working together to drive economy-wide systemic change.

The
Solution

The world is reaching positive and negative tipping points of transformation. Seven out of nine planetary boundaries have been crossed at a time when renewable energy and electric vehicles are being deployed at record rates. As businesses and governments grapple with these exponential changes as core strategic and economic risks and opportunities, incentives are aligning.

New approaches for the private and public sector to work together on their dependencies are emerging. These can help businesses and governments unlock progress in the transition and drive market creation, value and jobs.

WBCSD works with members to catalyze engagement between the public and private sectors at three levels.

How We Engage

01 As Businesses Enabling members to align their own direct and indirect policy engagement with their corporate sustainability goals, leveraging positive policy engagement as a driver of business transformation. Read More

02 Internationally Elevating the ambitious business voice globally and building partnerships to enable members to engage with groups of governments on topics dependent on international cooperation. Read More

03 In Countries and Regions Targeted convenings between members and governments to co-design solutions to shared missions at a national or regional level. Read More

How We Engage

Enabling members to align their own direct and indirect policy engagement with their corporate sustainability goals, leveraging positive policy engagement as a driver of business transformation.

Elevating the ambitious business voice globally and building partnerships to enable members to engage with groups of governments on topics dependent on international cooperation.

Targeted convenings between members and governments to co-design solutions to shared missions at a national or regional level.

Building Climate Resilience

Advancing climate accounting and standards Building Climate Resilience Introduction The challenge The business case The solution Resources News & insights Contact Every year, global temperatures (…)

Agriculture and Food

Driving advocacy for an ambitious transition by sharing policy insights, enabling engagement with policymakers and influencing global agenda in agriculture and food.

Avoided Emissions

Engaging policymakers to co-develop methodologies and instruments that leverage WBCSD’s Guidance on Avoided Emissions to fund and incentivize low-carbon solutions.

Built Environment Decarbonization

Engaging policymakers to advocate for actions and policies supporting market transformation towards a net-zero built environment.

Corporate Performance & Accountability (CP&A)

Working with policymakers and regulators to accelerate alignment on sustainability-related performance information and transition planning.

Energy

Engaging policymakers to accelerate a net-zero carbon, nature-positive, equitable energy transformation and scale the financing and deployment of sustainable energy solutions.

Global Circularity Protocol (GCP) for Business

The GCP is a practical framework that helps companies measure, improve, and communicate circularity, using standardized steps and metrics to drive credible, scalable impact across value chains.

People Action

Mobilizing government support to co-create enabling environments that close living wage gaps and accelerate investment in green skills and sustainable employment.

The Natural Climate Solutions Alliance (NCSA)

Bringing together businesses committed to scaling high-integrity natural climate solutions to develop and share common policy positions and track emerging policies across local, national, regional and international levels.

Mobility Decarbonization

Electrification of transport and decarbonization of the automotive industry, powered by renewable electricity, is at the center of global greenhouse gas (GHG) emissions reduction efforts.

Partners

News & Resources

Type

Workstream

23 Jun, 2025

Governments with clear net-zero policies capitalize on global business investment, new report finds

LONDON, June 23, 2025 – Countries with clear industrial policy, long-term certainty and affordable clean energy are attracting a transition dividend, identifies a major new (…)

29 Nov, 2024

COP and what it means for business

The 29th UNFCCC Conference of the Parties (COP29) has concluded. Hosted in the shadow of rising geopolitical tensions, economic uncertainties, and the sobering reality of (…)

27 Nov, 2024

From Finance to Fossil Fuels: COP29 Outcomes and Business Implications

In a year marked by record-breaking heatwaves and unprecedented geopolitics, the UN Framework Convention for Climate Change (UNFCCC) 29th Conference of the Parties (COP29) in (…)

14 Nov, 2024

CBD COP16 signals a growing momentum towards integrating biodiversity considerations into all sectors of the economy and society

CBD COP16 in Cali, Colombia, hosted a record attendance of around 23’000 people, with 3’000 representatives from the business community among them. As promised by (…)

13 Nov, 2024

WBCSD and State of Green announce partnership to explore and internationalize new approaches to public-private collaboration

At COP29 in the Danish Pavilion, WBCSD and State of Green announced their intention to collaborate on a series of knowledge exchange activities for their respective memberships in the next 24 months.

31 Oct, 2024

Businesses sound the alarm: Market barriers prevent critical net zero investments

Business leaders have warned that without bold government policy, the next wave of large-scale investments in the net zero transition are at risk.

30 Oct, 2024

The Need For a New Way of Organizing Public-Private Co-Creation: An Evidence Base

In the first blog of this series, we explored how the seeds of a new era of public-private co-creation have started to emerge, with examples (…)

11 Oct, 2024

We Must Usher in a New Era of Public-Private Co-Creation, and Fast

We have just half a decade to get on track in our response to the intertwined climate, nature and inequality crisis. This represents an enormous (…)

7 Oct, 2024

A Look Forward to COP16

How the preparatory meetings outcomes shape the agenda in Cali Ahead of the United Nations Convention on Biological Diversity (UNCBD) COP16 in Cali, Colombia from (…)

19 Sep, 2024

How trade associations can help put the world on a sustainable path

WBCSD and Volans are collaborating to co-create best practice guidance for companies looking to assess, align and activate their trade associations on sustainability-relevant policy issues. (…)

17 Jun, 2024

Launching of the Positive Policy Engagement Advisory Board

Despite the proliferation of corporate sustainability commitments, a glaring gap remains in how these commitments translate into policy engagement by companies. According to InfluenceMap, 58% of (…)

18 Apr, 2024

Business and Policy: now is the time to reach across the divide

Why is policy engagement essential for businesses to achieve their sustainability goals? How should ambitious businesses work most effectively with governments? How can public-private cooperation (…)

22 Mar, 2024

Reflections on UNEA 6 and Key Takeaways for the Business Community

Reflections on UNEA 6 and Key Takeaways for the Business Community" encapsulates the essence of discussions held during the United Nations Environment Assembly's sixth session (UNEA 6) and their implications for businesses.

18 Dec, 2023

COP28 Summary – What Does the Global Stocktake Mean for Business?

On December 13, 2023, Dr. Sultan Al Jaber ended COP28 in Dubai with the UAE Consensus, marking Paris Agreement's first Global Stocktake. Despite controversy, it emphasizes fossil fuel transition.

5 Dec, 2023

Breakthrough Agenda announces partnership with World Business Council for Sustainable Development

WBCSD and Breakthrough Agenda join forces for effective public-private climate action. WBCSD commits to making sustainable solutions accessible, affordable for all by 2030 through partnership.

23 Nov, 2022

No time to waste, the only way is forward – COP27 and the accountable road to COP28

COP27 and the accountable road to COP28

9 Nov, 2022

COP27 – The Business of Climate Recovery: Accelerating Accountability, Ambition and Action

The world’s leading companies detailed a business implementation agenda for COP27, published today in a new report by WBCSD on the occasion of the conference in Sharm El-Sheikh, Egypt.

24 Jun, 2022

Three practical Action Priorities that will help businesses unlock sustainable transformation at scale along value chains

Throughout the months leading up to Stockholm +50, WBCSD collaborated with the Stockholm Environment Institute (SEI) and the Stockholm+50 Secretariat in driving transformations in six global value chains following a multi stakeholder approach.

3 Jun, 2022

The Stockholm Action Agenda calls for enhanced collaboration to explore potential for a global corporate accountability and transparency mechanism at Stockholm +50

At Stockholm +50, there is a request from business and policy leaders to enhance collaboration between the public and private sector to explore the potential (…)

Policy Advocacy and Member Mobilization (PAMM)

Introduction

The Challenge

The Solution

How We Engage

How We Engage

Policy & Advocacy Across WBCSD

Building Climate Resilience

Agriculture and Food

Avoided Emissions

Built Environment Decarbonization

Corporate Performance & Accountability (CP&A)

Energy

Global Circularity Protocol (GCP) for Business

People Action

The Natural Climate Solutions Alliance (NCSA)

Mobility Decarbonization

Partners

News & Resources

Governments with clear net-zero policies capitalize on global business investment, new report finds

COP and what it means for business

From Finance to Fossil Fuels: COP29 Outcomes and Business Implications

CBD COP16 signals a growing momentum towards integrating biodiversity considerations into all sectors of the economy and society

WBCSD and State of Green announce partnership to explore and internationalize new approaches to public-private collaboration

Businesses sound the alarm: Market barriers prevent critical net zero investments

The Need For a New Way of Organizing Public-Private Co-Creation: An Evidence Base

We Must Usher in a New Era of Public-Private Co-Creation, and Fast

A Look Forward to COP16

How trade associations can help put the world on a sustainable path

Launching of the Positive Policy Engagement Advisory Board

Business and Policy: now is the time to reach across the divide

Reflections on UNEA 6 and Key Takeaways for the Business Community

COP28 Summary – What Does the Global Stocktake Mean for Business?

Breakthrough Agenda announces partnership with World Business Council for Sustainable Development

No time to waste, the only way is forward – COP27 and the accountable road to COP28

COP27 – The Business of Climate Recovery: Accelerating Accountability, Ambition and Action

Three practical Action Priorities that will help businesses unlock sustainable transformation at scale along value chains

The Stockholm Action Agenda calls for enhanced collaboration to explore potential for a global corporate accountability and transparency mechanism at Stockholm +50

Get In Touch

The
Challenge

The
Solution