Have your voice heard and help us make a better WBCSD website. Input your feedback here

Product Diversification

The lack of diversity present in crop production today leaves us on a teetering edge where we are susceptible to catastrophic shocks to the global food supply that could result from climate, ecological, or social crises. By incorporating greater diversity into our agricultural systems, we can limit our reliance on such few crops and build a system that is not only resilient but also helps nature thrive.

    The challenge

    Tackling our reliance on such few crops requires mobilizing actors from the entirety of the value chain and across multiple sectors. Consumers need to shift consumption habits, producers need to shift production methods and be guaranteed of a market for these shifts, and product developers need to reconsider what is material when innovating.

    The business case

    In tackling our reliance on such few crops, businesses will be building greater resilience in their supply chains, creating better livelihoods for farmers, and opening up new business opportunities through new products that better speak to shifting consumer demands.

    The solution

    Through the work in the product diversification pillar, we are helping companies generate awareness on the pressing issue of product diversification – both internally and externally – and develop and implement the right measurement criteria and methodologies.

    We use cookies to ensure you get the best experience on our website. By choosing to continue, you agree to our use of cookies. You can learn more about cookies on our privacy policy page.