The FReSH project develops solutions to drive food system transformation for healthy people and a healthy planet. We take a “fork to farm” approach, starting with the dietary shifts that are required for everybody to eat well, within environmental limits. We then develop, implement and scale transformative business solutions aligned with science-based targets. 

    The challenge

    Food plays a vital economic and cultural role in every society. However, the processes by which societies grow, manufacture, transport, consume and waste food are also driving nutritional, environmental and socioeconomic challenges. It is urgent to transform food from being a cause of global challenges to being an essential tool to address them. While many short-term solutions already exist and simply require scaling, a long-term plan for food reform is essential to creating healthy, enjoyable food for all, produced responsibly and within planetary boundaries by 2030. 

    The business case

    Businesses are central to food production and consumption patterns worldwide. Through collaboration and innovation, food value chain companies can drive positive food system transformation. From a nutrition and health standpoint, food companies must evolve their product portfolios and reformulate foods to increase positive nutrients and reduce the negative ones. From an environmental standpoint, ambitious changes in diets and agricultural production practices have the potential to drastically reduce GHG emissions and increase  biodiversity.​ 

    The solution

    FReSH is a coalition of leading food companies across the value chain that are driving a food system transformation for healthy people and a healthy planet. We are the leading initiative delivering business-led dietary shifts and improved production practices for human and planetary health around the world. Through our unique business platform, members can guide and advocate for pre-competitive, cross-sectoral and science-based solutions that are ambitious and action-oriented.​ 

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