Shifting behaviors toward plant-forward foods

In 2022, FReSH and its members developed a plant-forward foods framework and toolkit, using the Behavior-Centered Design (BCD) methodology from the Rare Center for Behavior and the Environment. This document summarizes key learnings from this initiative.

The insights outlined in the document demonstrate how different types of consumers think about their food consumption choices. Companies across the food and agriculture sector can leverage the learnings in this toolkit summary to shift consumer behavior toward plant-forward diets. It includes insights from desktop research and recommended actions across the six levers for behavior change based on consumer type and company type.