Avoided Emissions & Climate Investing: A Guide for Investors and Businesses

Achieving Net Zero requires more than just reducing an organization’s own emissions. It also presents a powerful opportunity for businesses to drive innovation, gain competitive advantage, and unlock new growth pathways by investing in low-carbon solutions that enable others to decarbonize. This crucial impact, known as “avoided emissions,” is vital for identifying and scaling the transformative solutions needed for systemic change.

The challenge has been a lack of consistent methodological approaches for assessing these forward-looking impacts. This hinders investors from confidently scaling climate solutions and prevents companies from credibly communicating their contributions.

This guide is a collaboration with Project Frame and Impact Convergence Forum and is a key outcome of a of a 1-year collaboration. It provides the latest and most comprehensive guidance in this critical area, aiming to “bridge the gap” between finance and the real economy.

This guide offers practical, forward-looking guidance to integrate avoided emissions analysis into mainstream business and investment practices, accelerating the low-carbon transition.

• For Businesses: Turn climate action into an opportunity-led approach. Drive strategy, product innovation, and competitive advantage by demonstrating your positive climate impact.
• For Investors: Gain quantifiable evidence for investment screening, portfolio management, and fundraising. Direct capital towards optimal climate solutions and accelerate decarbonization

What you will find inside:

• Practical guidance for investors and businesses
• A comparison of Project Frame and WBCSD methodologies
• Insights into key methodological challenges like baselines, data, and attribution
• Real-life case studies
• Strategic recommendations for future standardization and transparent reporting to minimize greenwashing

Download the full guide and start driving impactful climate action today.