OP2B is strengthening its Board with the appointment of two new Co-Chairs Jan Derck van Karnebeek, CEO of Royal FrieslandCampina, and Ewan Andrew, President, Global Supply & Chief Sustainability Officer of Diageo.
Their extensive experience will be fundamental in moving forward the work to support European farmers, reward environmental performance, and accelerate the transition to regenerative agriculture. OP2B brings together 25 global companies committed to expand regenerative farming practices that help farmers stay resilient, protect nature and strengthen supply chains. Since its inception in 2019, OP2B promotes regenerative agriculture principles and aligns companies around results-based indicators to catalyze collective investment and action across production basins.
The appointment of Jan Derck van Karnebeek and Ewan Andrew as OP2B’s new Co-Chairs comes at a decisive moment, as the major steps that will shape the next Common Agricultural Policy (CAP) are set to unfold in the coming year – decisions that will determine how Europe supports farmers, rewards environmental performance and accelerates the transition to regenerative agriculture. With OP2B’s ambition to help transform 40 million hectares to regenerative practices by 2030, the coalition is stepping into the CAP debate with renewed leadership focused on practical, farmer-centred solutions—solutions that directly align with ongoing discussions on how the next CAP can better integrate soil health, water, biodiversity outcomes and long-term resilience into agricultural support frameworks.
Both leaders bring deep experience in supply-chain transformation, performance-based sustainability and cross-sector collaboration. Their appointment strengthens OP2B’s ability to make the business case for a policy environment that rewards outcome-based approaches, supports landscape-level collaboration and ensures farmers have predictable incentives to adopt nature-positive practices. As CAP reform will go through major steps in 2026, OP2B will leverage this leadership transition to align its corporate membership, mobilize evidence from its landscape projects and advocate for a policy architecture capable of tripling today’s rate of regenerative adoption.
Under its new Co-Chairs, OP2B will continue engaging European institutions, national governments and financial actors to ensure the next CAP, and policies such as the Carbon Removals and Carbon Farming (CRCF) and Nature Credits Roadmap, support profitable farming models that regenerative natural capital and secure resilient value chains. The coalition’s cross-sector membership and proven track record position it to contribute constructively to the policy dialogue, helping bridge market-driven initiatives with the regulatory frameworks needed to deliver systemic change in agriculture and nature conservation across Europe.
Incoming OP2B Co-Chair Jan Derck van Karnebeek: “It is an honour to join OP2B as Co-Chair. I’m driven by a deep commitment to advancing business practices that give more access to nutrition, but also regenerate soils, and mitigate climate impact. At FrieslandCampina, ‘Nourishing by nature’ is our purpose. We believe that farming in harmony with nature is essential not only for the planet, but also for the long-term resilience of our member farmers and the communities we serve. I look forward to working with Peter and the OP2B members to scale nature-positive practices across value chains and contribute to a more sustainable food system.
Incoming OP2B Co-Chair Ewan Andrew: “Stepping into the role of OP2B Co-Chair is a privilege, particularly at a moment when bold collaboration across the food and beverage sector is essential to scaling regenerative agriculture. Businesses and farmers must work together to make this transition practical, consistent and economically viable. At Diageo, we see OP2B as a catalyst for aligning action across value chains, and I’m eager to help drive tangible, nature-positive solutions that strengthen biodiversity and build resilience across global supply chains.
One Planet Business for Biodiversity (OP2B) is an international cross-sectoral, action-oriented business coalition on biodiversity with a specific focus on agriculture. We are determined to drive transformational systemic change and catalyze action to protect and restore cultivated and natural biodiversity within the value chains, engage institutional and financial decision-makers and develop and promote policy recommendations.
OP2B members include Arla, Boortmalt, Boston Consulting Group, Carlsberg, Clarmondial, Danone, Diageo, FrieslandCampina, Griffith Foods, HowGood, IKEA, Inditex, InVivo group, Kering, L’Oréal, Livelihoods Funds, LVMH, McCain Foods, Mirova, Nestlé, PepsiCo, Pernod Ricard, Rabobank, Tikehau Capital, Unilever.
OP2B board members include Anita Wälz (Head of Sustainability Europe,Nestlé),Antoine de Saint-Affrique (CEO, Danone), Arnaud de Saignes (President, Maison Chandon, LVMH), Ezgi Barcenas (Chief Responsibility Officer, L’Oréal), Greg Metschke (Global VP Purchasing & Sustainable Sourcing, Griffith Foods), Guillaume le Cunff (CEO Europe, Nestlé), Laurent Martel (CEO, Bioline by InVivo), Max Koeune (CEO, McCain), Peter Bakker (President & CEO, WBCSD), Robbert de Vreede (General Manager Foods Europe).
For more information, see www.wbcsd.org/OP2B or follow OP2B LinkedIn