Natasha Ferrari

Natasha is the Communications Director at WBCSD, having joined in January 2021. She leads a team of corporate communications professionals providing strategic, reputational and editorial advice to staff, partners and members. She has a strong focus on messaging, positioning and impact. 

Prior to joining WBCSD, Natasha had over 10 years’ experience in communications across international, corporate, education, sustainability and global development sectors. She was Communications Manager of the Food and Land Use Coalition, a global community of organizations and individuals transforming the ways in which we produce and consume food and use our land, of which WBCSD is a partner. She also led communications for the Global Restoration Initiative as part of the Forests program at the World Resources Institute. Other former roles have included a senior international communications officer role for a UK university, as well as for a non-governmental organization in Tajikistan, Central Asia, supporting girls who had been trafficked or abused. She also conducted independent research into the role of communications and development in Nigeria.   

Natasha holds an MA in international communications from the University of Leicester, as well as a BA in landscape architecture and planning from the University of Sheffield, both in the UK. 

Natasha was born in the UK to a British mother and Italian father. She spent much of her childhood travelling by road and sea between the UK and Italy, developing her passion for the wider landscape and environment. A trip to the UNESCO headquarters in Paris, during her first degree, inspired a longer-term desire to help communicate about global environmental, social, and cultural matters.  

Natasha enjoys exploring and languages, as well as macro photography and bouldering. She speaks Italian, and has additional knowledge of French, Spanish, and Mandarin.