Vision 2050

The WBCSD’s cornerstone Vision 2050 report calls for a new agenda for business laying out a pathway to a world in which nine billion people can live well, and within the planet’s resources, by mid-century.

Released in 2010, Vision 2050 was a landmark piece of work  conducted  by WBCSD which  identified  a pathway to a world in which nine billion people can live well, within the limits of the Planet by mid-century. Created with  29 WBCSD members from 14 industries, and including insights  from  more than 200 companies and external stakeholders in some 20 countries, it declared that business as usual was not sustainable. Vision 2050 explored what a sustainable world would look like in mid-century, how such a world could be realized, and the role that business has to play in making that vision a reality. 

With it, WBCSD established a new agenda for business, identifying clear market opportunities, highlighting the need for a series of transformations, and providing nine action pathways laying out “must haves”, business opportunities, and measures of success to achieve the vision. Most importantly, Vision 2050 provided a strategic platform for dialogue – where, already 10 years ago, the highest value was considered to be in the narrative of the gap between the vision and a business-as-usual world and the queries and dilemmas it raised. 

A Vision 2050 Refresh 

Aware of the fact that no vision or strategy can remain relevant without being regularly revisited and revised, WBCSD is now starting a refresh of this work. As we approach the 10-year anniversary of the original Vision 2050 work, a revisit offers the opportunity to review significant social, economic and political shifts, to include critical elements either omitted or that had not existed, and to again provide business with the positive, opportunity-based, action agenda it needs for the decade to come and beyond. A final new challenge involves helping business to make sense of the multiple, sometimes conflicting, action agendas that have been developed over the last decade.

Download the original Vision 2050 Report

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