FReSH

A joint program between EAT and WBCSD, Food Reform for Sustainability and Health (FReSH) is an ambitious global business partnership that brings a consumer lens and systemic approach across the food system. We turn the conventional ‘farm to fork’ approach on its head by working from “fork to farm” to develop, implement and scale transformative business solutions that are aligned with science-based targets. This means we start with the consumer, focusing on the dietary shifts that are needed, and work back through the food system to determine what we need to grow, where and how in order to create healthy, enjoyable food for all, produced responsibly within planetary boundaries by 2030. 

Why FReSH?

Close to 100% of the food consumed across the world is produced and supplied by the private sector. This puts large and small businesses at the heart of the potential for transformational change in food systems all over the world.

News and Insights

Insight
Communications | 31 Jan 2018

Insider Perspective: 2018 World Economic Forum, Davos

Insight
Alison Cairns | 25 Aug 2017

It is time to fix our broken food systems

Insight
Communications | 20 Jun 2017

Insider Perspective – The EAT Stockholm Food Forum

Next Event

Council Meeting 2018

22 - 25 October, 2018,
 Singapore

More Events

EAT Stockholm Food Forum

11 - 12 June, 2018
, Stockholm, Sweden

The Leading Arena for Global Food System Transformation

11 - 12 June, 2018
, Stockholm, Sweden

Liaison Delegate Meeting 2019

1 - 4 April, 2019
, Montreux, Switzerland
See more

Resources

Impact on SDGs

With its comprehensive approach, FReSH tackles a multitude of SDGs

Contacts

Alison Cairns

Managing Director, Food Systems Transformation / FReSH

Emeline Fellus

Project Manager, Food Systems Transformation / FReSH

Alexi Ernstoff

Manager, FReSH

Carla Hommes

Manager, Food Systems Transformation / FReSH

Cassian Behlau

Manager, Food Systems Transformation / FReSH

Lara Luten

Manager, Communications to FReSH

Emily Grady

Manager, Food Systems Transformation / FReSH

Paloma Lopez

Manager, Food Systems Transformation / FReSH

Urs Schenker

Manager, Food Systems Transformation / FReSH