A joint project between EAT and WBCSD, Food Reform for Sustainability and Health (FReSH) is an ambitious global business partnership that brings a consumer lens and systemic approach across the food system. We turn the conventional ‘farm to fork’ approach on its head by working from 'fork to farm' to develop, implement and scale transformative business solutions that are aligned with science-based targets. This means we start with the consumer, focusing on the dietary shifts that are needed, and work back through the food system to determine what we need to grow, where and how in order to create healthy, enjoyable food for all, produced responsibly within planetary boundaries by 2030. 

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Next Event

Liaison Delegate Meeting 2019

1 - 4 April, 2019,
 Montreux, Switzerland

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3 - 14 December, 2018
, Katowice, Poland

WBCSD Council Meeting 2019

14 - 17 October, 2019
, Lisbon, Portugal
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Impact on SDGs

With its comprehensive approach, FReSH tackles a multitude of SDGs


Alison Cairns

Director, FReSH

Emeline Fellus

Project Manager, FReSH

Emily Grady

Manager, FReSH

Alexi Ernstoff

Manager, FReSH / Secondee, Quantis

Sebastian Woerle

Manager, FReSH/ Secondee, BCG

Kristin Heume

Manager, Communication to FReSH

Elisabeth Petraki

Associate, FReSH