FReSH (Food Reform for Sustainability and Health) is one of the key initiatives of WBCSD’s effort to drive the transformation of the food system and to create a set of business solutions for industry change.
Launched in January 2017, FReSH is a project of the World Business Council for Sustainable Development (WBCSD) which brought together 25 WBCSD member companies to transform the food system. More than 30 companies are now part of this project.
FReSH works in partnership with the EAT Forum - which is focused on creating a multi-stakeholder platform and mobilizing the science around the Food System - to ensure the business solutions are science-based.
As such, FReSH turns the conventional ‘farm to fork’ approach on its head by working from ‘fork to farm’ to develop, implement and scale transformative solutions that are aligned with science-based targets. This means starting with people and focusing on their consumption habits. Then working back through the food system – from retail, packaging and distribution to how and what is grown – to determine what levers business can pull to contribute to food system reform in order to create healthy, enjoyable food for all, produced responsibly, within planetary boundaries by 2030.