Project Outline


16 May, 2018



Cities worldwide face increasing challenges caused by transport and traffic. While the need for urban mobility is growing, the way we trade and transport goods must change. The question of how to enhance mobility while at the same time reducing congestion, accidents and pollution is a common challenge to all major cities across the world. To become better, smarter and more sustainable, cities and businesses must work together on tailor-made solutions.

WBCSD’s SiMPlify project facilitates collaboration between business and cities to meet a city’s sustainability needs and create livable, sustainable and equitable cities where people can prosper. Its neutral, data-based and participatory approach helps cities solve the urban mobility challenge by promoting needs-based innovation and providing citizens with safe, clean and efficient mobility.