We CAN create a world in which more than 9 billion people live well, by 2050

WBCSD Reporting Exchange: Theory of Change

Processed food and its role in nutritious and sustainable diets

A balanced and diverse mix of vegetables, fruits, pulses, nuts, seeds, wholegrains and proteins should be at the heart of healthy and sustainable diets.

Shifting behaviors toward plant-forward foods

In 2022, FReSH and its members developed a plant-forward foods framework and toolkit, using the Behavior-Centered Design (BCD) methodology from the Rare Center for Behavior and the Environment.