Vision 2050 Health & Wellbeing Pathway: We can help people feel better

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30 November, 2021


WBCSD insights



Diane Holdorf, James Gomme

  1. People live healthy lives.
  2. Health is promoted and protected.
  3. Everyone has access to robust resilient & sustainable healthcare services.
  4. Workplaces promote wellbeing.

Achieving this vision will demand that we make progress as global societies across a set of transitions including: evolving products and services to promote healthy lifestyles; promoting health literacy and restoring trust in science; investing in capacity to prevent the emergence and spread of communicable diseases; working to ensure universal access to healthcare; embracing new healthcare technologies responsibly; protecting and promoting worker health and wellbeing throughout operations and supply chains; and finally, recognizing the climate and nature crises as the health crises that they are and taking action to address them accordingly.

And, can you tell me what WBCSD is doing to help business put this into practice?

The Health & Wellbeing pathway further outlines 10 priority action areas for business to focus on over the course of the next decade, both to significantly accelerate the pace and scale of change, as well as to support the achievement of the SDGs. These action areas span innovative products, services, technologies and business models, as well as ways that companies can help create the right enabling conditions for change. They are not exhaustive but cover the most urgent and important priorities in the crucial decade ahead. Vision 2050’s 10 business action areas for the Health & Wellbeing pathway are:

  1. Innovate and re-balance product portfolios to support healthy diets and lifestyles, while moving away from addictive and harmful offerings.
  2. Influence consumer behavior towards more healthy diets and lifestyles via marketing activities, information campaigns and collaborative education platforms. Refrain from marketing harmful products.
  3. Scale business models to address indoor and outdoor air pollution, particularly in highly industrialized and densely populated urban environments.
  4. Implement programs that ensure the highest standards of health, safety and wellbeing for employees throughout global operations and value chains, while expanding access to basic preventive services at places of employment.
  5. Support efforts to safeguard biodiversity and eradicate the conversion of wildlife habitats to prevent the future spread of zoonotic diseases.
  6. Collaborate with governments and inter-governmental organizations to invest in systems that build international health system resilience to respond to pandemics and other health risks.
  7. Collaborate with policymakers to establish clear standards and guidelines to uphold data privacy in the context of an evolving digital healthcare system.
  8. Develop new technologies that enhance capacity to prevent, diagnose, and treat diseases, with a focus on ensuring access to healthcare in low- and middle-income markets.
  9. Collaborate with governments and other stakeholders to eradicate anti-microbial resistance due to the misuse of antibiotic treatments and invest in new antibiotics to ensure their continued effectiveness in treating infection.
  10. Fundamentally reshape perceptions of the boundaries of the healthcare system, underlining the importance of healthy lifestyles and cross sector collaboration. Work to understand and account for the true value of health-related externalities.