Circular Views podcast – Episode IV: circular plastics & packaging

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14 July, 2021




Geneva, 14 July 2021 – Today, the Circular Economy program of the World Business Council for Sustainable Development (WBCSD) launches Episode IV of Circular Views – the podcast series to learn about the circular economy.

As the momentum around the circular economy continues to grow, more and more companies become interested in how they can start their journey. Though the business opportunity and the positive environmental impact of the circular economy is increasingly evident, much of the material available remains highly theoretical. We imagined the Circular Views as a medium to provide more insights in this space through discussions with business leaders from companies at the forefront of the circular journey.

For the fourth episode, we invited Bettina Siggelkow from Clariant and Jenny Waasenaar from Trivium Packaging, both members of the WBCSD Circular Plastics and Packaging project to discuss the need for a transition to a circular plastics and packaging industry. They have shared with us the reasons they have decided to embark in this journey, some of their challenges but also how there are implementing circular practices in their respective companies.

Stay tuned for more episodes of Circular Views. Listen to it on:



If you missed our previous episodes, you can access them here:

Circular Views Episode I – Circular Metrics

Circular Views Episode II – Circular Bioeconomy

Circular Views Episode III – Circular Electronics