Sustainable Protein

The healthy and sustainable production and consumption of proteins is a key lever to achieve food system transformation. It is necessary to ensure sustainable animal production and the balancing of animal-based protein consumption with plant-based alternatives. Our main objective is to optimize protein production and consumption for nutritionally healthy and environmentally sustainable diets. We do this by elaborating the business ambition framework and related narrative about protein; and facilitating the development and piloting of business solutions improving the sustainable and healthy production and consumption of diverse proteins. 

The Challenge

Societies urgently need to “bend the curve” on proteins. According to the 2019 Inter-governmental Panel on Climate Change (IPCC) Special Report, to limit temperature increases to 1.5°C, emissions need to halve by 2030 and drop to net-zero by 2050 for the best chance of avoiding the worst impacts of climate change. Representing 14.5% of GHG emissions (and up to 30% in 2050 under business-as-usual scenarios), the animal protein production sector must act even faster than other sectors.  

The Business Case

Diversifying and rebalancing protein intake, including reducing animal protein and introducing sustainable and healthy plant protein consumption, would have enormous positive environmental impacts and health outcomes. Furthermore, ensuring the sustainable production of animal proteins can greatly reduce or even capture greenhouse gas emissions and conserve biodiversity while boosting soil health and farmer incomes. Many companies have already started addressing this issue through the development of solutions improving the sustainable and healthy production and consumption of diverse proteins. 

The Business Solution

We champion company transformation efforts to nudge people to a healthy mix of sustainably produced animal and plant proteins. We engage investors, businesses and policy-makers in order to create the market conditions to increase demand for sustainably produced proteins – especially those from plants. We support companies by developing and promoting a global narrative that positively positions sustainably produced proteins, and plant proteins in particular. 

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