Plant-forward Foods

Shifting dietary patterns to include a diverse mix of healthy and sustainable plant-forward foods is critical to support healthy people on a healthy planet. Plant-forward foods should make up about half of all diets but are currently consumed at much lower levels. To achieve the required food system transformation, we must increase the availability, accessibility, affordability, desirability and convenience of plant-forward foods across a whole range of nutrient-rich plants.

The Challenge

Diets low in vegetables, fruits, whole grains, pulses, nuts and seeds are responsible for more deaths than any other factor globally, including tobacco smoking. Despite the growing motivation to consume more plant-forward foods, consumers do have difficulty transitioning to a more plant-based diet. In addition to taste, barriers faced includes concerns that plant-based products will hamper satiety or may contain undesirable additives. Key to enabling people shift their diet is the availability, accessibility, and affordability of appealing plant forward choices. Dietary variety is also critical to provide adequate nutrition - not only in the sense of different plant ingredients but also in several food categories. It is crucial that companies maintain both a global nutrition and sustainability view when increasing plant-based ingredients in foods. In addition, plant-based food waste needs to be dramatically reduced to increase the access of everyone to plant-forward foods.

The Business Case

The global plant-based food market is expected to grow at a compound annual growth rate of 11.9% from 2020 to 2027 to reach $74.2 billion by 2027. All over the world, more consumers than ever before want to eat more plant-based foods because they find products that come from plants to be healthier, and/or they are concerned about animal welfare, the impacts of industrialized farming on our Planet and in particular climate change. 

The Business Solution

We provide knowledge and tools for companies to successfully develop and implement their plant-forward foods strategies. We further support companies in the development and scale up of concrete solutions aligned with these strategies. And we engage investors, businesses and policymakers in order to create the policy and market conditions which support plant-forward foods production and consumption for nutritionally healthy and environmentally sustainable diets, by increasing the availability, accessibility, affordability, desirability and convenience of products across the whole range of nutrient-rich plant categories.​

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