As part of WBCSD’s Circular Economy Program, the Sustainable Plastics & Packaging Value Chains project is a business coalition helping companies to accelerate solutions to make plastic & packaging circular and sustainable.
To help business navigate through the global plastic circularity landscape, the project members, together with KPMG, have characterized 20+ plastics business led initiatives which were synthetized in a mapping.
The world of plastic packaging is changing fast; consumers, investors and legislators are expecting companies to accelerate their transition to plastic circularity to end plastic pollution. Businesses must find solutions and engage outside their own activities by participating in establishing standards for circular design and recycling infrastructures. However, there is a myriad of initiatives, and companies are often facing the challenge to understand their relevance and where to engage resources. This comprehensive mapping serves as a north star for company investment in plastics sustainability.
The mapping has identified along the plastic value chain four main areas where the initiatives are particularly active. These are:
- Decoupling from virgin fossil feed stock
- (Re)designing plastics & packaging for recycling and longevity of use
- Reducing leakage of mismanaged plastic into the environment (e.g., improved collection & sorting technologies, cleaning programs)
- Recreating an effective after-use economy (e.g., by recycling infrastructure)
This visualization can be used to structure where in the plastic value chain business would focus their effort and which initiative to connect with to support their sustainability agenda
For further information on the Sustainable Plastics & Packaging Value Chains project please contact Cyrille Durand, Durand@wbcsd.org