Incubating sustainable business growth

How to accelerate corporate innovation to drive sustainable business growth


26 September, 2016



Corporate innovation is integral to an organization’s growth. By exploring long-term business opportunities and challenging the status quo, businesses can deliver disruptive innovations that take advantage of new business opportunities and establish a leadership position in the market.

In recent years, companies have begun to collaborate and co-create with partners outside their organization to incubate and accelerate the traditional innovation process and scale up the potential benefits of a new product or service. But the accelerated business growth fostered by incubation models cannot be achieved solely by working with external partners. It must also respond to changes in the external operating environment.

One of the most significant changes in recent years has been the growing expectation, and necessity, for companies to play their part in delivering on the Sustainable Development Goals (SDGs) while delivering sustainable business growth.

This report provides companies with ways to successfully collaborate on, incubate and accelerate innovative new solutions. It also suggests how an incubation model could be used to address the SDGs and deliver genuinely sustainable business growth that benefits people, the planet and prosperity.