The future of food – How Kraft Heinz is working toward and contributing to a more sustainable food system


17 October, 2023


WBCSD insights



David Shaw, ESG Director, International Zone at Kraft-Heinz

  • Engage senior leadership: Many people find it daunting to start the journey to embed sustainability into their business – be prepared to share your knowledge and bring leadership along with a strong business case for how this change drives brand value. 
  • Start with what matters most: start with the issues that are most material to your business, that will matter to the greatest number of people and empower teams to be part of the change. Passion plus purpose will deliver progress. 
  • Use the data you already have, don’t wait for perfect: This is particularly true when looking at your carbon footprint, including the use of secondary data. Start with a small number of important things you can already measure and focus on how you can see if things are moving in the right direction, you can build up your data collection for more detailed measurement over time.  
  • Pivot from “cost” to “ROI:” I have found this to be crucial to build a business case for committing resources to help address ESG factors to focus on ROI – what will be the value generated for the business? Our ESG framework guides our decisions and allows for this value to be captured in capital expenditure decisions. 

My most critical advice is to not ‘go it alone.’ The key to driving progress forward is to build strong internal and external communities of “critical friends.” I’ve found there is a lot of positivity and collaboration around sustainability issues. Building strong networks through participation in coalitions, trade associations and investor relations and acknowledging that this work is a marathon, not a sprint, will position you to grasp the opportunity, identify better solutions and drive change.