ITC Working On Short-Term Action To Mitigate Impact Of A Harsh Summer

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12 April, 2023


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ITC is working on a set of short-term actions to mitigate any impact of a harsh summer projected in the country.

The company’s agronomy teams have worked out region-specific practices to minimise the impact of heat waves and unseasonal rains through a host of multi-dimensional measures.

ITC Chairman Sanjiv Puri said that these include crop cycle approach, popularising climate resilient varieties, promoting climate smart agriculture and contingency planning.

ITC has been working on climate risk modelling for a while. “We are identifying hotspots, and based on the nature of problems, taking mitigating steps. A very localised action has to be taken,” Puri said.