Fujitsu global survey highlights four keys to successful sustainability transformation, providing insights from 1,800 business leaders

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12 July, 2023


Member spotlight



Fujitsu Limited

Identifying the status of sustainability transformation by industry and the outlook for technology implementation between 2025 and 2030

Sustainability brings business opportunities

Today, environmental and social sustainability challenges such as climate change and geopolitical tensions are interlinked and, in many cases, influence each other. The business impact of these challenges has become more apparent than ever, underlining the need for organizations to take immediate action. In collaboration with Oxford Economics, Fujitsu conducted this survey to clarify the state and the success factors for sustainability transformation.

Key findings

1. The state of sustainability transformation

The survey revealed that only 8% of organizations are true sustainability leaders, developing organizational capacity, implementing strategies, and delivering outcomes toward the realization of sustainability transformation. While many business leaders consider the transformation to an organization that delivers value to the environment and society as important, they believe that the complexity and enormity of the challenges involved make such transformation difficult to achieve. The survey findings revealed that many organizations have just started their full-fledged journey towards sustainability transformation.

2. The four key success factors for sustainability transformation

The survey analyzed the characteristics and initiatives common to sustainability leaders, identifying the following four key success factors for sustainability transformation:

(1) Driving leadership based on a sustainability-oriented purpose

(2) Fostering empathy with customers and employees, for example through developing skills and promoting diversity and inclusion

(3) Integrating sustainability into business

(4) Implementing the twin approach of digital and sustainability

For example, 89% of sustainability leaders develop, improve or exit new businesses based on their purpose. On the other hand, only 45% of non-leaders are engaged in purpose-driven business management.

3. Sustainability transformation accelerated by technology

The survey revealed that sustainability leaders are actively driving digital transformation and have high organizational capabilities in digital technology. For example, 84% of sustainability leaders have employees with the skills required for digital transformation and 79% of leaders use progressive methodologies like agile development. In addition, 78% are transforming their business processes using data and digital technologies.

The survey also confirmed that around 80% of sustainability leaders believe the five key dimensions of automation, experience, innovation, resilience and trust are crucial to digital-led sustainability transformation. It also explores the status of sustainability transformation in these five dimensions by industry, and the outlook for technology implementation between 2025 and 2030. For example, around two thirds of survey respondents already implement AI to automate tasks and improve employee productivity and experience, while 42% expect that more than half of all business tasks across their organization will be carried out through collaboration between people and AI by 2030.

Survey overview

  • [1] Sustainability transformation :Sustainability transformation means transforming business to bring about positive change in our environment, society and economies. Examples include the reduction of energy usage and CO2 emissions through continuous monitoring and the reduction of waste by implementing end-to-end traceability.

Fujitsu’s Commitment to the Sustainable Development Goals (SDGs)