Embodied building emissions can be reduced by 50% – WBCSD & Arup to tell property developers at MIPIM

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16 March, 2023




  1. Data is key and will drive informed calculation, analysis, and consistent reporting as an enabler of the highest impact.
  2. Companies must quickly gain the confidence to treat carbon like money, setting clear budgetary targets.
  3. Early well-informed thinking is essential to gain the highest reduction potential.
  4. A systemic approach is required as there is no single solution. Collaborative engagement of the entire value chain is the only way we will gain the required reductions.
  5. Urgent and decisive action is essential. For the built environment 2030 is today, because buildings in projects now will be finished by 2030.