Birla Cellulose maps 100% forest sources on forest-to-fashion traceability platform

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11 November, 2020


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WBCSD Communications

Birla Cellulose has advanced the capability of the well-established blockchain-enabled traceability platform, GreenTrackTM, which now enables the consumers to see the forests from where the wood is sourced and thus providing a complete end-to-end visibility of forest to fashion. The visibility of forest sources for all the Birla Cellulose’s eco-enhanced products has been achieved by collaboration with Sappi Ltd., a global supplier of dissolving pulp.

The platform was introduced in early 2019 and has since been used widely to trace and track the material flow in the fashion value chain. It is currently being used by over 20 leading global brands & retailers and their respective supply chain partners across the globe, while many others are in the process of adopting it. In addition to brands, many large garment producers and exporters are also using this platform to trace their supply chains. Brands have started to pass on the power of traceability to their end consumers through QR codes on their garment hangtags.

“Expanding the capability of the GreenTrackTM platform and our collaboration with Sappi provides the visibility of sustainably managed forests from where the wood was sourced. This helps the sustainability-focused consumer brands and retailers to make a more informed purchasing decision, said Mukul AgrawalChief Sustainability Officer of Birla Cellulose, adding  “this initiative simplifies the sustainability verification of the full supply chain, from forest to retail, which would otherwise be a cumbersome process involving compilation of many certifications and manual tracking of the material in a long complex value chain”.

This is one more step towards Birla Cellulose’s commitment to building a fully transparent supply chain and offering visibility to the sustainably managed forests. This is a key issue for responsibly produced viscose.

In recognition of the company’s leadership in sustainable wood sourcing practices in the man-made cellulosic fibre (MMCF) industry, Birla Cellulose ranks no. 1 in Canopy’s Hot Button Report 2020, assessing MMCF producers on sustainable wood sourcing practices and next generation solutions.

About Birla Cellulose

Birla Cellulose, the Pulp and Fibre business of Aditya Birla Group, is a leading sustainability focused man-made cellulosic fibre producer. Its nature-based fibers come from renewable wood sourced from sustainably managed forest. Birla Cellulose operates 12 pulp and fibre sites that apply closed loop processes and environmentally efficient technologies that recycle raw materials and conserve natural resources.

For further inmformation: Mr. Mukul Agrawal, Head Sustainability & Strategic Projects (Pulp & Fibre Business):