1. Innovate to enable effective and efficient upcycling of waste streams and processing residues within the value chain for energy generation and as a feedstock for other industries, such as the chemical and cement sectors.

2. Further increase the global recovery rate of wood fiber products by:

  • Identifying and scaling up new sustainable solutions to waste management and fiber recovery;
  • Helping to spread best practices and innovative designs to overcome end-of-life use bottlenecks, for example for long-life engineered wood products in construction;
  • Promoting and competitively positioning circular economy products to customers and consumers by driving behavior change through consumer education and incentives.

3. Improve and innovate business models and product design to provide end-of-life solutions for single-use fiber products, such as composite packaging, diapers, personal care and sanitary products.

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