Driving success: Marketing and sustainable development

Published: 24 Nov 2005
Type: Publication

This briefing has been designed for marketing managers and people with responsibilities for communications, brand management and new product development. It focuses on the issue of sustainable development, a term which many marketers have become accustomed to hearing alongside jargon such as stakeholder engagement and Corporate Social Responsibility. Also available in Portuguese. 

2005, 20 pages

View Publication in English

View Publication in Portuguese

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