Sustainable Business Council (SBC)

Chairman Alistair Davis

Executive Director Abbie Reynolds


The Sustainable Business Council (SBC) is an executive-led organisation that advocates a better way of doing business, one which creates a sustainable future for New Zealand. We provide a platform for collaborating on business solutions and enable our members to be leaders in sustainable practice. We do this because businesses can only be successful in the long term when people live well and within the limits of the planet.


Our work programme focuses on five priority areas: climate and resources, social impact, sustainable leadership, ecosystem health and consumer decision-making. We advocate for change in these areas and support projects led by SBC member businesses.