WBCSD releases 8 Business Cases to the Circular Economy - helping business accelerate growth, enhance competitiveness and mitigate risk

Today, the World Business Council for Sustainable Development (WBCSD) published 8 Business Cases for the Circular Economy, illustrating how companies can accelerate growth, enhance competitiveness and mitigate risk through circular solutions.

Published: 20 Jul 2017
Type: News

Geneva, 20 July 2017: The macro-opportunities associated with implementing the circular economy are clear. Now, companies need to know how circularity will impact their business as well as specific industry or sector opportunities.

Summarizing the results of over 100 interviews and survey responses, WBCSD identified eight business cases managers can use to justify circular economy practices across the board:


  • Gener8: create additional revenue from existing products and processes
  • Innov8: spur innovation of new products and services
  • Moder8: reduce operating costs
  • Captiv8: engage customers and employees
  • Differenti8: distinguish from competition
  • Integr8: align with corporate strategy or mission
  • Acclim8: adapt business models and value chain relationships
  • Insul8: mitigate linear risk exposure

These arguments for implementing circularity are designed to be used for companies of all sizes and geographies.

Thirteen WBCSD member companies contributed to the 16 examples found in the report, including: Canon, Copersucar, Dow, DSM, Enel, Michelin, Novelis (Aditya Birla Group), Philips, Renault-Nissan, Stora Enso, Suez, Tata Group and Veolia. Lyft, TerraCycle and mjunction (Tata joint venture) also provided examples as non-member contributors.

The report builds on recent circular economy momentum from the organization’s CEO Guide and Practitioner Guide to the circular economy. 

Over the next six months WBCSD will develop industry-specific deep dives on the circular economy, kick-off its project of circular metrics, begin the next phase of Roadmap for Reducing Ocean Waste (ROW) program and consolidate member company policy asks for accelerating the circular transition.

Stay tuned for updates and see WBCSD’s other circular economy resources, including:

We use cookies to ensure you get the best experience on our website. By choosing to continue, you agree to our use of cookies. You can learn more about cookies on our privacy policy page.