This Playbook is designed to be used by brand and marketing teams, with their agencies, helping them to inspire customers to live a life that is both more rewarding as well as more sustainable.
It is not designed to help companies better sell sustainability measures or sustainable products. We want forward-looking brands to draw on the playbook and rethink the picture of the world that they paint through their advertising. We’re not asking them to stop selling their products, we’re just asking them to stop placing their products in a world that is all about bigger, faster, and more.
This is the first version of The Good Life 2.0 Playbook, focused on the USA.
You can also get an introduction into the thinking behind the Good Life 2.0 Playbook and how we see companies using it, by listening to this 30 minute webinar. We are also pleased to offer a Spanish Version of the webinar.