Toronto, 12 February 2019: Canadian Business for Social Responsibility (CBSR), WBCSD’s Global Network partner in Canada, today launched a new national campaign today promoting a competitive “Team Canada” approach to business.

The campaign is calling for more national pride in; those that “Do Business #LikeACanadian” and demonstrate Canadian business values including environmental stewardship, global mindedness, inclusivity, and innovation.

A number of leading businesses will be highlighted for demonstrating Canadian values.

CBSR Executive Director Leor Rotchild said: “We are inviting Canadians everywhere to take a values pledge online and show their commitment to making Canadian businesses not only the best in the world but the best for the world.”

CBSR, in partnership with The Globe and Mail, Ramp Communications, Export Development Canada, Nutrien, Bayer and Keurig Canada will be presenting a National event series and corresponding print and social media campaign. The campaign will culminate in four major events in 2019 in Montreal on March 21, Toronto on March 27, Vancouver on April 2, and Calgary on April 4.

Dominic Barton, the Global Managing Partner Emeritus of McKinsey & Company and Chair of the Minister of Finance’s Advisory Council on Economic Growth will be one of the featured speakers. Other high profile business leaders will address economic reconciliation, food security, global supply chains, and profitable green investments.

“You can expect to be inspired,” said Rotchild. “We aim to unite Canadians around a values-driven, economic development strategy to make Canada more competitive and have a positive impact.”

The campaign is accessible online at and on Twitter @DoBizLikeACDN and #LikeACanadian

More information

Leor Rotchild
Executive Director
Canadian Business for Social Responsibility
+1 416 703 7435 x 225
+1 403 389 5367

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