WBCSD's Sustainable Lifestyles work ran from 2014-2020. It sought to understand the world that we need to create — technically, practically and emotionally — to enable and inspire more sustainable lifestyles.
Efforts to promote sustainable consumption often focus either on incremental product improvements or single points of behavior change. However, products are used within existing infrastructures and use can account for greater impacts than production. Creating truly Sustainable lifestyles will require more than improvements to existing product portfolios. We need to look at where we live, how we move around and what we eat, develop ing solutions at a systemic level considering the products, infrastructure, technology, business models, behaviors and aspirations required to make sustainable living possible and desirable.