Measuring Sustainable Lifestyles

Our measurement workstream aims to understand where lifestyle impacts are highest in order to identify where solutions are most needed.

We’re investigating people’s lifestyle footprints in four main impact areas: food, home, mobility and goods. In each we’re asking questions such as: what proportion of impacts are embedded in everyday infrastructure, what proportion are accounted for by the products we use, and where is behavior (product usage) a key driver? Read more

The Challenge

This workstream looks at the various footprinting methodologies—the ways we have of measuring impacts (e.g. carbon, biodiversity, material usage, ecological demand)—and helps business make sense of where and how measuring impacts can drive innovation in production, in infrastructure, and in use. We also consider social impacts and benefits.

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The Business Case

Companies realize that product impacts occur within people’s lifestyles. Sometimes, the use phase can have a greater impact than production. Therefore, companies that are seeking to truly enable sustainable lifestyles must understand where solutions will have the most positive effect. This of course provides companies with a significant opportunity to uncover new innovation areas.

The Business Solution

Working with expert partners, we are analyzing national consumption data as well as performing research into individual lifestyles in order to provide companies with a deeper understanding of where impacts are occurring and can be expected to occur in the future.

Combining this with member companies’ own lifestyle investigations and products, we are modeling combinations between infrastructure, technology and behavior that could enable a sustainable lifestyle today.

This data will provide us with insights on where best to apply different business levers, such as product development, smarter ICT services, business model change, marketing and advocacy. These pathways to more sustainable lifestyles will be our opportunity spaces.

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