"The Inclusive Business Challenge" is an easy-to-use presentation and simulation tool to help companies and stakeholders identify and implement models that profitably engage low-income populations across companies' value chains and develop affordable products and services that meet the needs of low-income populations.
The tool aims to help companies raise awareness of the role of business in development and to introduce the challenges, drivers and principles of inclusive business. It presents good practice examples, and suggests ways to integrate inclusive business into company strategy. A key feature of the tool is in the simulation activity which is designed to be used in an interactive workshop setting to identify risks and opportunities in building inclusive business.
"The Inclusive Business Challenge" was developed by the 2009 WBCSD Future Leaders Team (FLT), a dynamic and diverse team of future leaders who came together in 2009 to explore the business contribution to development and poverty alleviation.
According to Pramod Arikal of Allianz SE, who was part of the 2009 FLT, "the Inclusive Business Challenge is ideally designed for a company exploring the risks and opportunities around inclusive business and we plan to use it to help raise awareness of the issue in our business units and plans for future action."
The tool comes in the form of a PowerPoint pack (see instructions below) and is therefore adaptable and customizable for awareness raising and capacity building activities of companies and organizations active in this field. It includes a facilitation guide with information on how to use the tool and links to additional resources. All documents are available in English, Spanish, French and Portuguese.