Doing Business with the Poor: A field guide

Published: 25 Mar 2004
Type: Publication

The Guide explores how several companies are starting to break into an untapped market of over four billion potential customers in ways that benefit both the poor and the company. Also available in Japanese, Portuguese and Spanish.

2004, 76 pages

View Publication in English

View Publication in Spanish

View Publication in Japanese

View Publication in Portuguese

We use cookies to ensure you get the best experience on our website. By choosing to continue, you agree to our use of cookies. You can learn more about cookies on our privacy policy page.