below50 is a global collaboration that brings together the entire value-chain for sustainable fuels – that is, fuels that produce at least 50% less CO2 emissions than conventional fossil fuels. Our goal is to create the demand and market for these fuels in order to scale up their deployment.

The Challenge

Transport accounts for 27% of total global energy use, and contributes 20% of energy- and process-related CO2 emissions. The challenge of decarbonizing transport is massive: 90% of the sector is dependent on oil and demand for transport will increase by 75% by 2050.

The Business Case

Low-carbon transport fuels are essential to achieving environmental, social and economic goals. Only 3% of transportation fuels are currently low carbon, and this figure must grow to 10% by 2030 in order to satisfy economic growth and help keep global temperatures from rising more than 2°C. This is a significant market opportunity that is predicted to double to $185 billion globally by 2020.

The Business Solution

below50 is the global, unified voice for sustainable fuels. It aims to improve the perception of low-carbon fuels and create the conditions for their successful development and commercialization. The collaboration promotes the world’s most sustainable fuels to producers, consumers, investors and policy-makers; and companies must meet strict sustainability and commerciality criteria to join the campaign. The work program includes:


  • Leveraging the critical mass of the group to drive policy engagement both globally and regionally;
  • Developing clear key messages for policy-makers;
  • Joining regional dialogues worldwide, and engaging with countries to establish long-term targets, supportive incentives and policy frameworks.


  • Creating cross-sectoral B2B opportunities in new and mature markets throughout the supply chain;
  • Engaging with governments to promote public-private partnerships and joint initiatives.