We live in a resource-constrained world, and there’s no place for waste in it. We must do more with less.
As the population grows and more consumers enter the middle class, the total demand for resources is expected to reach 130 billion tons by 2050, up from 50 billion in 2014. That’s an overuse of the Earth’s total capacity by more than 400%.
The circular economy is a $4.5 trillion opportunity. It will present huge potential for global economic growth, accelerate society towards a sustainable future and will help addresses overconsumption.
Businesses are keen to improve the way they use resources, but aren’t sure where or how to start.
Factor10 is WBCSD’s circular economy initiative.
It brings companies together to reinvent how business finds, uses and disposes of the resources and materials that make up global trade. It will bridge the gap between theory and practice to help companies identify and remove the barriers that exist, and will create scalable solutions.
By collaborating on solutions that go beyond business as usual, Factor10 will help deliver high-impact, large-scale results where resources are used wisely, processes create the greatest possible value and nothing is wasted.
Andrea Brown, Director of Circular Economy at WBCSD
Brendan Edgerton, Manager of Circular Economy at WBCSD