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Overview

Project background

In 2004 WBCSD Sustainable Mobility Project 2030 concluded that mobility will not become sustainable if current trends continue. Eight years later there is progress in some elements but the global trend continues in the wrong direction.

The Sustainable Mobility 2.0 project will focus on how to use the latest technological, systems and management developments to improve the situation.

 

Project description

This three year project (2013-2015) aims to speed and scale up the implementation of sustainable mobility solutions including:

 

  • fostering optimal city and intercity approaches to sustainable mobility by promoting cross-sectoral cooperation, and encouraging cities to cooperate on implementation, supporting citizens who want to lead more sustainable lives.
  • contributing to a prosperous and positive society by minimizing negative aspects of mobility, such as traffic accidents, and energy and climate change constraints, and maximizing the positive impacts of moving goods and people through more comfortable, secure, safe, accessible, efficient and diverse mobility options.
  • developing a clear and compelling vision for future sustainable mobility and concrete  recommendations to achieve it, taking an integrated approach to mobility,energy, information, and citizens’ behavior and choices.
  • defining an objective metric for assessing the sustainability of mobility in cities and evaluating the impact of mobility options and measures in order to enable informed decisions for effectively improving the mobility stream.
  • driving common understanding among key mobility stakeholders (e.g. cities, business, and government), on opportunities and enabling environments for attractive, innovative business models for mobility improvement projects with social and economic benefits, and minimal environmental impact.  

 

Sustainable Mobility 2.0 will therefore:

  • develop a detailed vision and roadmap, together with an enabling structure for sustainable mobility with milestones;
  • integrate and demonstrate holistic approaches to create “blue-prints” for city and intercity mobility that can be readily replicated;
  • convene a cross-sectoral network of companies to identify and communicate the most effective business models and sustainable mobility systems;
  • address social aspects of sustainable mobility,including issues such as accessibility (e.g. rural access, ageing populations, affordability);
  • formulate sustainable mobility indicators that  measure potential solutions to enable cities to better implement sustainable mobility solutions;
  • advocate the policy accelerators and framework conditions to support rapid and widespread deployment of sustainable mobility solutions; and
  • build a network of support for sustainable mobility systems in developed and developing countries. 

 

The ultimate goal is to accelerate and extend access to safe, reliable and comfortable mobility for all whilst having zero traffic accidents, low environmental impacts, affordability, and reduced demands on energy and time.  The movement of people and goods would be facilitated, contributing to a more prosperous and resilient society by creating new values and businesses, and a positive environmental and economic growth cycle.

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