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Walking the Talk: The Business Case for Sustainable Development
Drawing on a wealth of specially written case studies and personal interviews from business leaders operating around the world, Walking the Talk clearly demonstrates that the vanguard who have operationalized leading-edge environmental and social initiatives are benefiting in a myriad of ways that benefit the bottom line — and the planet. The book demonstrates that the time for rhetoric is over. The business of business has changed. Look inside!
Walking the Talk argues that a global partnership - between governments, business and civil society — is essential, if accelerating moves toward globalization are to maximize opportunities for all, especially the world’s poor. Far more eco-efficient and socially equitable modes of development must be pursued in order to allow poorer nations to raise their standards of living. To achieve these aims, markets must be mobilized in favor of sustainability, leveraging the power of innovation and global markets for the benefits of everyone. Business cannot succeed in failing societies. Whether small, medium or large, all businesses must innovate and change to meet the social and environmental challenges of the coming years. Walking the Talk provides a broad set of proven roadmaps to success as well as real-life inspiration for business to embrace the real challenge — building a global economy that works for all the world’s people. Endorsements “Changing course was the message of the book published by Stephan Schmidheiny for the Earth Summit in 1992. Ten years on, Stephan Schmidheiny, Chad Holliday and Sir Philip Watts KCMG demonstrate how a number of leading companies have started to ‘walk the talk’. I hope that the concrete examples provided in
this book will catalyze the necessary change of course in the
millions of companies that still continue with business as usual.
I also hope that this publication will encourage business leaders
to work with governments to adopt the necessary regulatory and
economic frameworks that will enable market forces to drive a
life-cycle economy and a more equitable world. Congratulations
for this important undertaking.” “In the global era not only commerce, but also information and civil society are global. In Walking the
Talk these forward-thinking business leaders make a powerful
case that in the global era an enterprise’s license to operate
depends on strategies that respond to broad societal values: protecting
the environment, respecting human rights, promoting development
that meets human needs, sharing information, and embracing scrutiny
and input from civil society.”
“Ten years after Rio,we approach the next Earth Summit in Johannesburg. Much has been accomplished in the corporate sector over the past decade. Ten years ago, the agenda was about‘changing course’, ‘eco-efficiency’, and ‘market failures’. Today,it is about ‘sustainable growth’, ‘the bottom of the pyramid’, and ‘walking the talk’. Ten years from now we will look back and be amazed
at how far the business sector has pushed the sustainable development
agenda forward.” “For me, the appearance of the World Business Council for Sustainable Development (WBCSD) was one of the most important unofficial outcomes of the Rio Summit in 1992. It signalled the
beginning of a period where it became clear that governments
alone cannot achieve sustainability, and preconceptions about
business
being all about profit and NGOs all about ethics and voluntarism
disintegrated. Walking the Talk demonstrates that we
are all sitting in the same planetary boat.” About the authors
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For
the first time, leading industrialists are arguing that not only is sustainable
development good for business, the solving of environmental and social problems
is essential for future growth
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