Driving success: Human resources and sustainable development
This briefing has been designed for HR managers and
people with responsibilities for recruitment, performance
evaluation and training and development. It focuses on the issue of sustainable development – a
term which many HR managers have become accustomed
to hearing alongside jargon such as stakeholder
engagement and Corporate Social Responsibility (CSR).
Sustainable development is a compelling idea for many
people. It is concerned with how business can contribute
to some of the most significant challenges that the world
faces today – from climate change and biodiversity, to
working conditions and health amongst the poorest in
the world.
But HR managers have often struggled to introduce
sustainable development within their organisations.
How, for example, should they integrate these issues
into programmes for recruitment and staff development,
and how can they use their knowledge of the business
to bring critical issues to the attention of senior
management?
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Driving Success describes three critical challenges
facing human resource professionals today – practical
problems identified and debated by HR managers
themselves.
- Recruiting and retaining top talent
- Creating incentives for exceptional performance
- Enhancing critical competencies
Driving Success highlights a variety of ways in which
companies are beginning to respond to sustainable
development opportunities.
- The cases are distributed throughout the briefing,
and are supplemented by a set of further
resources
Driving Success is not an A to Z manual on HR
and sustainable development, but it does provide a
starting point to think about the key issues in your
company today.
- The briefing guides you through a series of
questions, which
take you from the broad challenge of sustainable
development to some practical actions.
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The briefing does not claim there are any easy routes for HR managers to benefit from the challenge of sustainable development. Instead it asks you to test the role and relevance of sustainable development in your everyday work: how it can help your business address its strategic goals and generate long-term value; and what you can do to make this happen.
In short, how can you make sustainable development good for your career and good for your company?
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See also

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| Author |
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WBCSD |
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| Publication Date |
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11 Oct 2005 |
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Publications
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Business Role/CSR Implementing SD
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WBCSD
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