To help local authorities and residents find new ways to improve road safety, Ford, in partnership with Devpost is inviting software developers to build apps that will allow pedestrians, bicyclists and motor vehicle drivers share the road safely and equitably.

The initiative Hack and Roll Indore will see individuals and teams create a tech solution that helps the residents of Indore abide by traffic safety rules, respect the rights of their fellow travelers, and enjoy a safe commute every day.

Speaking on the initiative, Maha Mahadevan, Director Smart Mobility at Ford India said: “As part of efforts to curb transportation challenges in Indore, we are glad to partner with Devpost to make the city roads safer.

To make mobility easier than ever before, Ford Motor Co, through its subsidiary Ford Smart Mobility LLC, has invested in Zoomcar, India’s leader car sharing company.

This piece was originally published on BWDisrupt