Sustainable Consumption Fact & Trends From a Business Perspective
 This document takes stock of recent developments
and trends in global consumption patterns. It presents
an overview of documented facts and trends on the
relationship between business activities, consumer
behavior, and environmental and social challenges.
The primary purpose of this paper is to stimulate
further discussion among businesses and to be used in
dialogue with stakeholders. We have used existing data
from a variety of sources, including intergovernmental
organizations, non-governmental organizations (NGOs),
governments, academics, consumer groups and
businesses, including our own members. In all cases, we
have sought to use the best data available.
This document has been developed by the World Business
Council for Sustainable Development (WBCSD)’s Business
Role Focus Area and members of the Consumers &
Sustainable Consumption workstream: adidas, BCSD
Argentina, Coca-Cola, EDF, General Motors, Henkel,
Interface, KPMG, Nokia, Pakistan State Oil, Philips, Procter
& Gamble, PricewaterhouseCoopers, Sony, Teijin, Umicore
and Weyerhaeuser.
The Business Role Focus Area aims to engage, equip and
mobilize business leaders to demonstrate the evolving
role of business in a sustainable society. Dialogues with
stakeholders around the world have confirmed that society
expects business to act, and that leading businesses of the
future will be those with products and services that address
society’s most urgent challenges
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