Geneva, September 26, 2011 – The World Business Council for Sustainable Development (WBCSD) and Guardian Sustainable Business today announced a new collaboration which explores, from a business perspective, how next year’s United Nations Conference on Sustainable Development could move sustainable development initiatives forward.
Titled Business on the Road to Rio the hub – which sits on the Guardian Sustainable Business website – actively seeks out comment and analysis from leading thinkers in key sustainability spheres from water to energy via economy and development. It examines how issues in the run-up to the conference will impact business, how it should respond and how success in Rio can be harnessed by companies. Beyond that the hub will explore how business action is positively impacting those issues and helping to make the world more sustainable.
Business on the Road to Rio uses the WBCSD’s cornerstone Vision 2050 report, which lays out the business pathway to a world in which an increased population can live well and within the planet’s resources by 2050, as a springboard. An integral part of Business on the Road to Rio is the WBCSD sponsored Partner Zone which features news, opinion and new developments from the WBCSD, its members and the broad range of its partners.
Bjorn Stigson, President, WBCSD said: “We are delighted to be working with Guardian Sustainable Business which is one of the most respected and authoritative websites in the sustainability field. Business on the Road to Rio is a hub that provides a place for debate, opinion and real dialogue on business and Rio. The WBCSD has a unique relationship with Rio+20 having been established at the first Rio event two decades ago to represent business. This year we have once again been selected as the official business voice at the conference.”
Jo Confino, Executive Editor, the Guardian and Chair of Guardian Sustainable Business said: “Rio+20 gives us the opportunity not only to look back and see what progress has been made in the last two decades, but more importantly to understand how business is going to meet the enormous challenges ahead.
“There is an increasing recognition amongst progressive companies that continuing with old systems and ways of thinking will not provide the answers to the range of issues we face, from climate change and water scarcity to the destruction of ecosystems.
“We are therefore delighted to be working with WBCSD, which is in the vanguard of showing that it is possible to create a world which can support both sustainable development and economic prosperity.”