Our members have often come together to work on consumption and value change challenges, including during the Vision 2050 project where values, consumption and lifestyles were important factors in devising the overall vision (9 billion people, living well, within the boundaries of the planet). Past publications on sustainable consumption and value chains are available here.

In 2013, our Action2020 platform took Vision 2050’s long-term goals and translated them into quantifiable, science-based objectives deliverable within a timeframe that resonates with business. We identified nine priority areas where business must focus its efforts through to 2020 if society is to have a chance of  achieving Vision 2050 – Sustainable Lifestyles was one of these priority areas. Read the Action2020 Sustainable Lifestyles Executive Brief.

The Sustainable Lifestyles Cluster was formally established at the Montreux Liaison Delegate meeting in April 2014.

Ultimately, sustainable lifestyles will touch all areas of our work program, as the type and quantity products and services people need and demand are linked to the environmental and social impacts resulting from global economic activity.

Our sustainable lifestyles work aims to bring together forward thinking-companies from a broad range of value chains to explore how business can use its innovative power to inspire and enable more sustainable lifestyles.

A central philosophy for the cluster is that product and efficiency improvements alone are not sufficient responses if we are to ensure that 9 billion people are able to live well and within planetary boundaries. This is particularly relevant if, as predicted, the global middle-class does indeed grow to 3 billion people by 2030, all following western consumption patterns.