Helsinki, Finland - 6 June: Today at the World Circular Economy Forum, we announced our new circular economy initiative, Factor10.

Factor10 brings companies together to reinvent how business finds, uses and disposes of the materials that make up global trade. It’s an initiative that will help to identify and remove the barriers that exist, while creating solutions that businesses all around the world can implement.

According to Accenture, the circular economy represents a US$4.5 trillion opportunity and will be critical for achieving the SDGs. Businesses are keen to get involved, but aren’t sure where or how to start.

By collaborating on solutions that go beyond business as usual, Factor10 will aim to deliver practical and scalable results where resources are used wisely, processes create the greatest possible value and nothing is wasted.

Any company interested in implementing the circular economy is welcome to join.

Peter Bakker, President and CEO of WBCSD said, “The circular economy is one of the key solution sets needed to accelerate transformation to a sustainable world. Companies need to get smart and go circular. By joining Factor10, businesses can boost their efforts and scale their impact to address climate change and achieve the SDGs.” 

“Implementing the circular economy makes great business sense,” said Maria Mendiluce, Managing Director of WBCSD’s Natural Capital Area. “The circular economy is one of the most exciting developments in the field of sustainability – the potential for reducing environmental impacts is enormous and the business opportunity significant. We are pleased to bring the business voice through Factor10.”

Companies interested in shaping the future of the global economy and in transforming the way we produce and consume goods should join Factor10 today.

Interested in implementing the circular economy in your business? You can also check out our CEO Guide to the Circular Economy, released on 5 June.